Ecommerce Website for Florist
Increasing Online Sales for a Florist in Ottawa
The Problem
Flowers Talk Tivoli needed to quickly turn online sales into their majority revenue generator in light of the 2020 retail lockdowns.
The Solution
- Optimize the navigation and design of their existing site
- Use shopping data to create detailed network of cross and upsells
- Create a new revenue stream with dedicated mailing list
The Results
- Significantly increased average order value
- Substantial increase in order capacity for pickups during traditional rush periods
- HIGHEST revenue of all time in 2020, then again in 2021
Check out the Ottawa Business Journal article about FTT’s online pivot.