Ecommerce Flower and Plant Website
Increasing Online Sales for a Florist in Ottawa
We focused first on creating a website that was optimized for online shopping, rather than finding out information about a local shop. This involved a lot of behind the scenes work on product categorization and tagging, and an overhaul of the navigation, so that customers could quickly and easily find what they would be looking for.
Our next focus was on increasing the average order value significantly. We analyzed previous shopping patterns, and developed a network system of cross-sells and upsells for every product. We also introduced strategically developed product bundles, which helped to reintroduce older stock items to customers in a fresh way, and sell out items with high inventory.
We quickly recognized an opportunity to create and expand a new revenue stream: plants. We crafted an exclusive email mailing list for plant lovers, and developed brand new shop sections dedicated entirely to plants. Plants quickly became one of the most popular items, with stock regularly selling out of desirable plants only hours after email newsletters were sent.
To fully capitalize on traditional rush periods, we created an automated system that offered customer’s a pick-up window based on the items in their order. That allowed staff to balance their workload much more efficiently. FTT was able to continue accepting orders long after many comparable shops had to stop.