Ecommerce Grocery Website

Full page screenshot of Farm 2 Fork website
F2F Frame Asset

Increasing Order Volume for Grocery Client in Ottawa

The Problem

Farm2Fork was rapidly outgrowing its Facebook-page based ordering system. Keeping track of orders, figuring out payment, and mapping out delivery routes ate up the majority of owner Jonnel’s 12 hour days. 

The Solutions

Instead of hiring an internal marketing team, Jonnel worked with VCC. 

  • Create a streamlined ecommerce website with strategic navigation and compelling copy
  • Develop automated system to manage delivery windows by location and automatically create the most efficient route map
  • Create custom email automation to encourage re-ordering just before a customer ran out of products
  • Write and design regular blog and newsletter content to send weekly

The Results

  • Increased order volume by 25%
  • Increased sales by over 500%
  • Over 500+ 5 star reviews on Google and Facebook
  • Thousands of dollars in revenue in the first hour after a newsletter was sent Increased order value by over 90%
  • Expanded business to new markets
  • Went from working 7 days a week with only Christmas off to a 5 day work week without hiring any new staff
Jonnel’s goal was always to build his business to sell it. He successfully sold his business in 2022 – congrats Jonnel! 
 

“Working with VCC, I was able to scale my business from a hectic and all-consuming Facebook page-based system to an automated ecommerce website. There is a lot of trust and loyalty between us… I run the day-to-day side of my business and they take care of the marketing and automation and anything to do with the website. I really do trust their judgement and recommendations – they get the results they say they’ll get!

It has worked really well for me, and I was able to grow my business to the point where I could sell it.”  -Jonnel