Blog Writing Services and Packages To Boost Your Authority
Get New Leads With Blog Content That Converts
Blogs Generate Traffic
You may have the most stunning website ever created – but if no one sees it, all that effort (and money!) is going to waste.
So how do you be sure people see it?
You make sure Google sees it.
Short of putting in a call to the Google hotline and asking nicely, how else can you entice the Google crawlers to visit your website?
Google loves fresh content. A regularly updated blog provides Google with exactly that. If the blogs are created strategically and geared towards what your ideal customers are searching for, Google is going to show it to them.
Give Google what it wants, and you’ll get what you want too: more leads.
After we began creating blog content for them, our client in the healthcare industry saw a massive increase in bookings from people who had seen their content and immediately booked an appointment. In fact, their blogs were attracting huge amounts of traffic – more than even their homepage:
Just how good was this content?
Our client received a booking request from someone living on the other side of the country. They were so impressed with our client that they were willing to travel to an entirely different country in order to receive treatment from them.
That is the power of a great blog.
If you want to leverage those kind of traffic benefits:
Blogs Establish Trust and Authority
Not everyone is ready to buy from or work with you the first time they come across your work.
In fact, most people are not ready.
Before they are ready to part with their hard-earned money, they need to trust you. Having a blog full of relevant, valuable information that resonates with your potential customers is a great way to establish trust.
When you – and others! – share your blog content on social media, potential customers see it, again and again, and start to think: “Hey, maybe this company really knows their stuff!”
Blogs Convert Leads
Our client in the finance industry saw it first-hand when a blog we created for her was shared by one of her current clients with a new prospective client.
“If you know me well, you know I LOVE sharing when people do great things. You may have heard me mention before that I hired Michelle and her company last year. Since then, her copywriter has been blogging for me with content I provide her, and they get emailed out to my clients and prospects every 2 weeks (side note – I am obsessed with how she writes for me – she really adapted to my style!) […] Today I received an email from a prospect who forwarded the blog email from my client.
[…] There’s a lot of trusting the process when you enter into business strategies, and I don’t know about you, but I find that hard, I trust Michelle whole heartedly, so I followed the plan even though I was worried about sending “prospecty” emails to my clients, and low and behold – it gained me a new client! […] Michelle and her team really know what they’re doing.”
–Melany Goodhue, Pulse Wealth Management
Your Audience Knows People who Are Just Like Them
They have friends, family, and acquaintances that are in similar places in their lives – the same social circles, economic or employment situations, or lifestyles. Content that makes those prospects think “Hey, I know someone who could benefit from this” is good content even if it doesn’t result in a direct sale from the initial readers.
If you want to capitalize on the conversion power of blogs:
You Should Not be Writing Your Own Blogs
You are already busy enough actually running your business.
Researching, writing, and optimizing blog content is not a good use of your time.
But it is a good use of OUR time.
We are experts at creating blogs that both Google robots and human readers love. We can create blogs for you one at a time, or as part of a package.
If you want strategically crafted blog content that drives traffic and converts leads, book a call!