This article was written by Michelle Weger.
You have spent months creating what you think is the perfect website.
You’ve found the best images, the most impressive graphics, and you’ve put everything together with colours that really pop. Your website is a work of art.
But are people visiting your website for the cool GIFs or is it actually getting you leads?
If your website isn’t making you money, you’re probably feeling a lot of things:
- Dejected.
- Lost.
- Angry.
But what if we told you there was a solution?
What if there was a way for your website to be a work of art and a moneymaker?
Harnessing that need to connect with your audience is the first step in creating a strong landing page. And a strong landing page is the first step in making you money.
Your audience is counting on your product or service to solve their problems.
They want to believe that you understand what they’re going through.
But how can you show them you understand what the problem is?
Leverage the power of landing pages.
Whether you want to get people to sign up for your class, buy your products, or book a consultation, landing pages are one of the most under-utilized secret weapons.
Everything that goes into a landing page, from design to content, is centred around getting your audience to perform one specific task. Because of this, you are in control of what your audience does.
When you’re writing your landing page, put yourself in your audience’s shoes.
- How are they feeling?
- What problems are they facing?
- And most importantly, how are you going to solve those problems?
We create landing pages that answer all of those questions and the results have made our clients thousands of dollars without using any fancy tricks. Our secret weapon?
Clients who know and understand their audience. They know how their customers are feeling and whether or not that matches what they want to feel.
Successful landing pages put your audience at the centre of attention
From the top of the page all the way to the bottom, you need to focus on your customers.
- They need to see what you do and who you do it for.
- You need to be concise. If they can’t get that information in 10 seconds or less, they will probably leave.
- You need to remind them what the cost of not doing business with you is. When you point out how much it costs (not just financially, but emotionally as well), the value of your product or service goes up.
Once you’ve grabbed their attention, you need to prove that your business is the one that can solve their problems.
Sure, you can say that you understand what they’re going through, but how do they know that? This is where you use those testimonials and news appearances that you’ve been hanging onto.
By this point, your potential customer is on the brink of becoming a real customer. Now you just have to tell them the steps that they have to take to work with you. Give them that extra push by telling them everything else that they need to know that you didn’t already include.
If all of that seems overwhelming, don’t worry. It is overwhelming, but that’s what we’re here for. We’ve written hundreds of landing pages that make our clients money.
