This article was written by Michelle Weger.
A lot goes into running a business.
It’s never as easy as “Have product, sell product.”
As a business owner, you need to:
- Establish yourself as a brand
- Promote your products and services
- Earn the trust and loyalty of your customers
- Try to stand out in a sea of other businesses just like yours
There are countless books, articles, and resources on how to do all those things and more. In fact, there’s enough information out there to make your head spin.
Luckily, we’ve rounded up our top ten resources for improving your online business. These suggestions apply to a number of industries and can help take your business to the next level.
1. What CRM or Mailing List Software Should You Use?
There are so many CRMs out there that it’s hard to figure out which one will work best for your business.
With software ranging from easy-to-use and free to complex and powerful, using the right CRM or mailing list software can be the difference between frustration and more sales.
2. How Much Should You Spend on a Website?
What sounds better: a website that makes you money, or a website with no return on your investment?
Choosing the right platform and design for your business can be tough, so we’ve broken down what a website should cost based on where you’re at with your business, from using free platforms to high-end, custom software.
3. Get Rid of Your Contact Form
If you’ve got a contact form, you’ve got a problem.
Contact forms seem like a good idea, but the unintended consequences of a contact form can lose you money.
4. Do You Really Need a Blog?
A blog can do so much for your business. It’s one of the most powerful tools you can use to connect with your customers, improve your website’s visibility, and establish yourself as an expert in your industry.
5. Content Marketing is Your Friend
How do you handle consumers that are actively avoiding ads?
If you haven’t been using content marketing to promote your business, you’re missing out on huge opportunities to establish your brand and improve your sales.
6. How to Create Professional Quality Videos
Video content is one of the most shared types of content online. Make sure you’re getting your share of the attention by using the right tools for the job.
7. Editing Your Own Written Content
It’s always best to have a second set of eyes look over your content, but when that’s not feasible, this is how you make sure you’re posting high quality work.
8. How to Write a Good Email Template
Email templates are huge timesavers. Find out how you can create email templates that don’t sound like canned responses.
9. Improve Your Brand Identity With a Style Guide
A style guide can save you time, money, and reputation by organizing key information in a consistent way.
10. A Clear Tagline is Better Than a Clever One
Unless you’re a multi-billion dollar corporation with instant brand recognition, your tagline needs to work for you. Writing a tagline that tells customers who you are and why they should use your business is more important than being clever.
Still not sure where to start?