Tack Shop Ecommerce Website Design and Development
Founded in 1974 by the Picov family, this long-standing tack shop is built on generations of experience in the horse industry. Known for its outstanding customer service, the team offers knowledgeable, friendly guidance and personalized support to riders of all levels.
The Problem
Their previous Shopify website needed a significant overhaul to better reflect the quality and legacy of the business. The outdated design and limited user experience made it difficult for customers to easily browse products or enjoy a smooth shopping journey. A full redesign was needed to modernize the store, improve usability, and better showcase their trusted equestrian expertise.
The Solution
A new modern Shopify website was built to better represent the Picov family’s legacy and improve the overall shopping experience for customers.
- Streamlined Shopify navigation to make it easier for riders to find products quickly
- Modern, mobile-friendly design optimized for browsing and purchasing on any device
- Improved product presentation to better showcase inventory and support customer confidence

