Specialized Service Website for Mold Detecting Dogs
Joanne Rodgers is a Kanata business owner and pillar of her community. She recently decided to transition from her longtime brick and mortar retail location to a specialized, service-based business.
The Problem
Joanne’s new business model is based around using highly trained dogs to detect mold inside residential and commercial buildings.
The dogs are trained overseas, and are a significant investment, but Joanne believes in her mission since she was affected both physically and financially by subpar traditional detection methods.
The website needed to match that high level of quality and investment.
The Solution
Joanne’s business is very unique in the area, and her new site needed to be as well. She had given us free reign in terms of design, so we were free to use some interesting style choices that show how truly unique Joanne and her business are.
- A bright, bold website that clearly states what Joanne and her special dogs can do
- A robust FAQ section: Her business is highly specialized, and her client’s will need to find the right information easily
- Joanne’s business is unique, but we still built it to be completely SEO-forward, because we can, and it’s the right thing to do

