Increasing Online Sales for a Florist in Ottawa
Flowers Talk Tivoli (FTT) is a well-established floral shop in a desirable location in Ottawa. Their reputation for gorgeous creations and exceptional and personable service has made them a customer favorite in their neighborhood and beyond. They have always relied on a very strong retail store to drive their sales, with a secondary online presence to augment that revenue.
The Problem
Closing the physical store during the 2020 lockdowns meant Elizabeth and her team had to very suddenly rely completely on online sales. But online sales only made up a small percentage of their total sales up until then – and that needed to change, fast!
The Goals
When FTT initially enlisted us to do dedicated ecommerce management, they had a singular goal: completely replace their entire revenue from their retail location with online sales. We had built their existing website, so the branding and design aspects were already spot on. We needed to revitalize and ramp up their ecommerce presence substantially, and in a very short period of time.