These Four Mistakes Are Costing You Money in Your Ecommerce Store

Yellow shopping basket sits on keyboard with black keys

Starting an online store is easy.

You’ve signed up for your sales platform of choice, taken pictures of everything you sell, followed along step-by-step to get your products online, and launched your online store among the thousands upon thousands of other online stores.

Now you can sit back and wait for sales to roll in.

And wait.

And wait.

Starting an online store is easy, but running a good online store is much harder.

What most platforms won’t tell you is how much extra work you have to put in to make your online store perform at a higher level. You can post your products online, but if search engines can’t find them, you’re missing out on huge sources of traffic.

On top of that, selling online isn’t the same as selling in a physical store. Your customers still expect certain information and standards, but the way of giving them this information is different. You’ve also got a limited amount of time to catch their attention and create an experience that stands out from all the other online stores.

The good news? We’ve rounded up the top four reasons we’ve seen e-commerce stores underperform.

Purple box with gold border and white text that says "The Nail Polish Principle: Are your customers overwhelmed?"
Purple box with gold border and white text that says "The secret customer service agent: creating compelling product descriptions."
Purple square with gold border and white text that says "Online merchandising: Creating shop pages that drive sales."
Purple square with gold border and white text that says "The Marshmallow Principle: Selling Seasonal Products All Year"

1. Your customers are overwhelmed with choices

Is the setup of your online store driving customers away? The Nail Polish Principle will help increase your sales and keep your customers from being overwhelmed.

2. Your product descriptions need work

These two key points are the difference between product descriptions that flop and product descriptions that WOW.

3. Your shop page layout isn’t optimized

Physical stores strategically display products and focus on merchandising to increase sales. Why aren’t you doing this on your website?

4. You aren’t keeping up with the seasons

How do you sell hot chocolate in July? By changing the way you market your products, you can turn seasonal offerings into year-round profit-makers.

This is all stuff every store should be doing. Realistically, when you’re running a business, you have competing priorities that mean these details get left behind, even though they can have a huge impact on your bottom line.

If you need someone to look out for the details so you can focus on the big picture, talk to us about our e-commerce management options.

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Michelle Weger - 40 Under 40 2020 award winner
Michelle Weger - RBC Women of Influence Nominee