You might be thinking “I can use ChatGPT and AI to write my content?! Score!!”
To that we say: Pump your brakes.
Can it write your content for you?
Should you let it do all the work so you can slap it on your website and call it a day?
ChatGpt is a powerful tool when properly utilized, but as with any tool, context and awareness should always be used in equal measure.
This article will show you the best way to combine your skills with ChatGPT’s abilities.
Table of Contents
- Relying on ChatGPT Marketing as a Magic Solution Rather Than a Tool is a Common Mistake
- The Significance of Crafting Effective Prompts
- Helping With Analytics is One of the More Creative Ways to Use ChatGPT
- You Can Also Use AI to Write Emails
- ChatGPT is an Excellent Tool to Improve Your Content Creation Services
- How Else Can ChatGPT Help You Capture and Keep Your Customers’ Attention?
Relying on ChatGPT Marketing as a Magic Solution Rather Than a Tool is a Common Mistake
Your customers don’t want to take advice from a robot. They want tried and true advice from a real person, and they are paying for that. They are counting on you to be the expert in your industry.
This doesn’t make ChatGPT less useful, but it does enforce the fact that when you use it can be as important as how you use it.
Using ChatGPT effectively as a tool begins with one very important step: the prompt.
The Significance of Crafting Effective Prompts
We’re not going to sugarcoat this: if you put in a subpar prompt, you’re going to get a subpar answer. Sure, you can tell it to write you a 350 word blog post about training skittish horses and that’s exactly what you’ll get. But it will be dull, drab, and dreary.
If you really want content that will knock the socks off of your audience, you need to feed ChatGPT something with a little more pizazz. We asked ChatGPT to provide us with a funny 350 word blog post about “training skittish horses that is entertaining to read, advanced enough to appeal to experienced riders, but simple enough so that new horse owners can understand.”
This is what you’ll get:
As great as this is, it doesn’t match our brand voice. So we’ll have to make some changes, but it’s not a bad start.
If you want results like this, there are five things you need to consider when writing a prompt:
- Be clear and concise
- Be specific about your question or topic
- Use open-ended questions
- Provide as much context as possible
- Be respectful (you won’t get anywhere calling the chatbot names or making inappropriate requests)
One limitation to keep in mind when writing your prompt is that ChatGPT doesn’t have access to information prior to 2021. It won’t be able to tell you who won the Kentucky Derby in 2022 or how many shelter dogs have found their forever homes so far in 2023.
As the technology advances, this limitation is likely to become a thing of the past.
Helping With Analytics is One of the More Creative Ways to Use ChatGPT
If you keep track of your analytics and KPIs, you know how much of a headache crunching the numbers is.
There are so many formulas to remember.
It seems like everywhere you turn, there’s a new KPI to keep track of.
Sometimes you feel like you’re drowning under all of the numbers.
GPT-4, the faster and more impressive older sibling of GPT-3, makes data analysis a breeze.
It has advanced multimodal capabilities that allow it to pull captions and analyses from images. This will be extremely useful for analyzing visual data.
If you have to write a report and you’re stuck on a section or even getting your ideas out on paper, you don’t have to worry. This revolutionary AI software can learn your writing style and work with you (not for you) to produce high-quality reports and other content. You can generate whole reports with a single, well-thought out prompt.
If you’re responsible for providing stakeholders with predictions or you want to prepare for the next quarter you can use GPT-4’s predictive analytics feature to help you hit the ground running. It can generate predictions based on historical data. This makes it an excellent resource for sales forecasting, risk mitigation, and predicting customer behavior.
You Can Also Use AI to Write Emails
ChatGPT can be used to generate personalized newsletters based on customer behavior and preferences. AI can help you tailor your emails to your customers based on interests and buzzwords. You can do this in a few ways.
Optimizing your subject lineIf you want people to open your newsletters, you need a good subject line. ChatGPT can help you create enticing subjects by providing recommendations based on its analysis. As an example, pretend you own an aquarium supply store. You’re writing what you think are direct subject lines that has the information your customers want to know:
- We have fish food
- Our shipment of goldfish is delayed
- We’re closed for the holiday
- “Get hooked on our fish food! (No, not literally)”
- “Goldfish are fashionably late, sorry for the delay!”
- “Gone fishin’ (and closed for the holiday)”
Analyzing customer behavior
If you want to attract and retain customers, you need to understand said customers. ChatGPT can help identify and understand patterns, and even divide them into lists based on their behavior, preferences, and interests.
Testing different variations
Relying on A/B testing is an excellent way to analyze the performance of your emails. You can use ChatGPT to review the performance of each variation and provide recommendations on which ones are going to be the most effective for certain audiences.