This article was written by Michelle Weger.
Automation can seem scary.
As much as we love automation, we understand that. Trusting repetitive but important tasks to a computer can be a hard thing to do, especially when:
- You care about your business.
- You care about your customers.
- You want to make sure that you’re giving the best possible service to people.
Do you want to know a secret?
Good automation is like another employee.
The type of employee who takes special care with your regular customers, remembers their favourite orders and their birthday, and makes them feel like your business sees them as a unique person.
Yes, automation can really do all of that.
Automation can give you more hours in a day, help increase your order frequency and size, and give your customers more opportunities to provide feedback.
It should not be scary or complicated.
While there are complex types of automation that will save you time and money while increasing your profits and customer satisfaction, a lot of automation is straightforward and easy to implement.
These are our top four automation strategies that all businesses can benefit from.
1. Stressed Customers Are Unhappy Customers
You can leverage automation to improve your customer’s journey simply by tracking your emails.
2. Can You Automate It?
Your auto-responder can work harder so you don’t have to. Leveraging this easy-to-use piece of technology helps streamline your responses and provide better service to your customers.
3. Free Up 13 Hours Every Week
By implementing simple automation to take care of things like booking appointments, you can save nearly a third of your time every single week.
4. Remind Your Customers What They’re Missing
Human beings are inherently forgetful. Utilizing automation to account for that forgetfulness means you can earn more money, more often.
Every business is unique, but every business has something that can be automated. When you begin to remove those repetitive, mundane tasks from your day-to-day routine, you can increase customer satisfaction, earn more money, and take more time for yourself.
